Posts Tagged ‘iPhone 4’

How Nokia should have introduced the N8 to the world

10 de June de 2010 Leave a comment


The Nokia N8! The best camera the world has ever seen in a phone! Even better than a lot of point and shoot cameras! Running on the new Symbian^3 it comes with LOADS of unique features such as Dolby Surround 5.1, USB on-the-go, HDMI out port, anodised aluminium body and not so unique but still very rare 720p video recording at 24 FPS, 12 MP camera with AF and Carl Zeiss lens and a 3.5″ AMOLED, capacitive, multi-touch enabled display.

So you may ask, with so many great exclusive or very rare features why didn’t Nokia made a kick-ass keynote to introduce it? Well, I don’t know, but here is how it should have went:

Have you ever watched an Apple keynote? Well, it goes like this: Steve Jobs rounds up around 8 of the most exciting features about the product he is about to present and usually it adds a 9th as a mysterious one that he only talks about it in the very end of the keynote. When he presented the iPhone 4 he rounded up 8 features and gave them fancy names! iPhone OS 4 renamed the iOS 4, the high-resolution display was called the “retina display” and even a video call was given a different name to make it stand from the crowd. It was called FaceTime! After all of this try to recall the N86 announcement. It was like this: “This is the N86 and the only thing different is that it has a 8MP camera. Done, bye!”.

Nokia… You’re doing it WRONG! Even the N8 announcement was miserable and it was a whole lot better than the N86! I’ll give an example of what Nokia should learn from Apple!

Nokia N8 keynote should have been publicized for a month. Maybe even leak some exciting features on purpose to sites like Engadget! Tweeting that “something exciting” was coming! Use and abuse their own slogan, something like: “Nokia has always worked on connecting people… now more than ever!”.

And when the time arrived show off some of the greatest phones Nokia had so far! Show the ones that everyone knows! Show the Nokia 3310 is they need! That is the device EVERYONE had back then! ABUSE your legacy Nokia! Make it sell! And after showing the N95 tell people: “Well, the next step on evolution is arriving… Meet the next revolutionary Nokia! Meet the Nokia N8!”. Yes, it’s very Apple-like but if it’s working out for them why shouldn’t it work out for you Nokia? It’s better than the ones you’ve been doing, that’s for sure! And do you want to know the 8 features you should really advertise on that keynote?

1: 3.5″ AMOLED capacitive multi-touch enabled display! Show off the multi-touch gestures on photos!

2: 12MP sensor and 720p HD recording. Show AWESOME pictures shot with the N8 and play a nice video filmed with the HD camera on the N8! Impress people! REALLY impress people!

3: Just after showing videos shot with the N8, show people the HDMI out and tell them that the phone records stereo sound and it outputs Dolby Surround, all via the phone! Tell them how useful this is by not needing to carry they’re PC around to show the best videos to the rest of the family!

4: USB on-the-go! What if your friend has a nice video from its vacations on his USB stick, but there isn’t a PC around? No problem with the N8, just connect the USB stick to it and show the video to the rest of the family!

5: Video and photo editor! This is HUGE! For example, Android 2.2 hasn’t a photo editor built-in! And Android is a very well-known and praised OS over the world!

6: Symbian^3 OS! Show off the multitasking capabilities on the device, show them the cover flow mode on the music player, show them Ovi Maps with free navigation, but most importantly: show them the evolution from Symbian^1! Show them that those times of frustration and problems with the OS is over. Show them the unified 1 tap only system all over the UI! Show them the improvements and show them the nice, very nice widgetized homescreen!

7: Browser! Show flash content running on the device and let them know that the browser is based on webkit! Show off how easy it is to get around the page, show pinch-to-zoom and make it look crisp!

8: Video call! HTC made a big deal out of the HTC EVO 4G video call capabilities. Make sure everyone understands that this isn’t like the iPhone limited to Wi-Fi and to other iPhones and that it isn’t a 2nd party app doing the work for you like Qik is doing for the EVO. Let them know it works with all phones since the first 2005 phones that had this feature! Show off a video call with awesome quality!

And do you want the one more thing stuff?

Talk about Qt and how it is compatible with both MeeGo and Symbian^3 devices and show them some of the games built on Qt like Angry Birds, Bounce, Asphalt 5 and show them running on the N900 as well just to show that they run on both devices and make people understand that it is the same version of the game! This will achieve two results! It will call developers to fill the poor Ovi Store with some content and it will show people the great graphics that the N8 can achieve and how good the games look!

Now, is it that hard to do this? I’m just a normal guy and no genius, but I was able to write this. Why can’t such a big company with the possibilities to hire some great people to help them out advertising do it? Why? It’s just so simple….